Primary work streams:

Rebranding strategy, CEO personal branding, kick-off PR strategy, brand development.

Client profile:

Balmed is a leading medical expert group that serves as a unifying platform for diverse healthcare entities. Through its network, Balmed brings together specialized private clinics offering diagnostic and treatment services, providers of aesthetic medical services, distributors of medical equipment, and educators offering training on modern methods in the medical and aesthetics fields. With a comprehensive approach to healthcare, Balmed facilitates collaboration among its member companies to ensure the delivery of high-quality care, cutting-edge treatments, and innovative medical solutions.

Scope of work:

Led the transformational journey of consolidating five distinct clinics in Tallinn under a unified brand umbrella, creating a cohesive brand identity and strategy. Collaborated closely with the CEO and owner to conceptualize and develop a brand-new identity, including designing a logo, defining brand values, and devising a comprehensive brand strategy. Orchestrated the merger of the diverse clinic focuses into a single cohesive brand, ensuring alignment with the overarching brand narrative and vision. Additionally, crafted a personalized brand strategy for the CEO and owner to complement the brand launch and enhance overall brand positioning.

The collaboration was dedicated to:
• Establishing a new brand identity and strategy from inception
• Integrating multiple clinic focuses into a unified brand concept
• Designing and implementing a comprehensive brand launch strategy
• Developing a personalized brand strategy for the CEO and owner to align with the overall brand vision.

Strategy:

Formulated a holistic brand strategy that encompassed every aspect of the brand’s creation and launch, from visual identity to messaging and market positioning. Meticulously crafted a narrative that highlighted the unified vision and values of the brand while effectively communicating its diverse offerings. Worked closely with the CEO and owner to ensure that the personal brand strategy seamlessly integrated with the overarching brand narrative, enhancing brand credibility and resonance.

Achievements

• Brand Launch:
  
  Successfully launched the new brand across various channels, garnering widespread attention and positive reception within the Tallinn community and beyond. The brand launch campaign effectively communicated the brand’s unique value proposition and differentiated offerings, establishing a strong foundation for future growth and expansion.
• Brand Integration:
  
  Facilitated the seamless integration of the five clinics into the unified brand structure, minimizing disruption and maximizing brand cohesion. Through strategic planning and execution, ensured that each clinic’s unique strengths contributed to the overall brand identity, enhancing brand recognition and market presence.
• Personal Brand Development:
  
  Empowered the CEO and owner to authentically embody the brand’s values and vision, positioning them as key ambassadors and thought leaders within the healthcare industry. The personalized brand strategy facilitated meaningful connections with stakeholders and reinforced the brand’s credibility and authority in the market.
  
  The collaboration resulted in the successful establishment of Balmed as a leading healthcare brand in Tallinn, poised for continued growth and impact within the industry.