Primary work streams: Internal communications, online promotion strategy, CEO personal branding consulting, and employee branding initiatives.
Client profile:
Derm Space, a leading Ukrainian clinic, specializes in comprehensive trichology services, offering cutting-edge treatments and personalized care for hair and scalp health. With a dedicated team of experts and state-of-the-art facilities, Derm Space is committed to delivering exceptional results and enhancing the well-being of its patients.
Scope of work:
Led a comprehensive PR audit to evaluate DermSpace’s current brand positioning and communication strategies. Developed a tailored communication strategy with a strong emphasis on online promotion to enhance brand visibility and engagement. Provided ongoing consulting services to the CEO on personal brand development and clinic branding initiatives. Implemented employee branding initiatives, including training sessions and seminars to align employees with the clinic’s core values and leverage social media for self-promotion and client interaction.
The collaboration primarily focused on:
• Conducting a PR audit to assess brand positioning
• Building a communication strategy for online promotion
• Providing ongoing consulting on personal and clinic branding
• Implementing employee branding initiatives.
Strategy:
Conducted a thorough PR audit to identify strengths and areas for improvement in DermSpace’s brand communication. Developed a strategic communication plan with a digital-first approach, leveraging online channels to maximize brand exposure and engagement. Provided personalized consulting to the CEO on enhancing personal brand visibility and aligning it with the clinic’s overarching brand strategy. Implemented employee branding initiatives, including training sessions and seminars, to empower staff members to effectively represent the clinic’s values and engage with clients on social media platforms.
Achievements:
Brand Recognition Expansion:
Implemented targeted communication strategies that resulted in increased brand recognition and engagement for DermSpace. Leveraged online promotion channels to effectively reach and resonate with target audiences, driving traffic to the clinic’s online platforms and generating leads.
Personal and Clinic Branding:
Successfully guided the CEO in developing a strong personal brand that aligned with DermSpace’s brand identity, enhancing overall brand perception and credibility. Implemented branding initiatives that strengthened the clinic’s reputation and positioned it as a trusted authority in the healthcare industry.
Employee Engagement:
Conducted training sessions and seminars to foster employee engagement and alignment with DermSpace’s core values. Empowered staff members to leverage social media platforms to promote themselves and the clinic, resulting in improved client interactions and enhanced brand representation.
The collaboration led to significant advancements in brand recognition and engagement for DermSpace, reinforcing its position as a leading healthcare provider in Kyiv, Ukraine.