Primary work streams:
Personal brand development for CEO, media consulting and training, narrative development for media outreach, pitching strategies.
Client profile:
A dental clinic specializing in aesthetic rehabilitation on natural teeth and dental implants. A center with a complete dental solution, where we can provide all treatment options in one place under one vision.
Scope of work:
Led the strategic development of the personal brand of Dr. Nazariy Mykhailyuk, CEO and main doctor at M.Vision clinic. Provided comprehensive media consulting and training to enhance CEO visibility and credibility within the healthcare industry. Developed compelling narratives tailored to resonate with local and national media outlets, facilitating strategic media pitching across various platforms including print and TV.
The collaboration primarily focused on:
• Developing the personal brand of Dr. Nazariy Mykhailyuk
• Providing media consulting and training services
• Crafting engaging narratives for targeted media outreach.
Strategy:
Implemented a strategic approach to elevate Dr. Mykhailyuk’s personal brand, leveraging his expertise and achievements within the healthcare field. Conducted media consulting sessions to equip Dr. Mykhailyuk with the skills and confidence to effectively engage with media representatives. Developed tailored narratives that highlighted his unique perspectives and contributions to the healthcare sector, enabling strategic placement across a diverse range of media channels.
Achievements:
Personal Brand Development:
Successfully established Dr. Nazariy Mykhailyuk as a prominent figure within the healthcare community, aimed to gain personal brand recognition and credibility, positioning him as a trusted authority in his field.
Media Coverage:
Secured top-tier media placements for Dr. Mykhailyuk, including participation in TV shows, featured articles, and blog contributions. By strategically pitching expertise and insights, we successfully garnered widespread media coverage, amplifying his reach and influence within the healthcare industry.
Through strategic media engagement and targeted messaging, we effectively showcased his expertise and contributions.