Scope of work:

From PR planning and execution of the communications action plan to creative content and building media relations, guided through the entire process of increasing the personal brand awareness.
While building personal brand, our mission remained global — the promotion of the high-quality
services in plastic surgery.

The collaboration was focused on:

• Personal brand development
• Media coverage
• Reputation management
• Building up the public expertise and awareness.

Strategy:

We developed unique content that
opened up new topics in the field of aesthetic medicine,
in particular plastic surgery, and expanded
on the internal problems of the narrow field of
medicine.

Broadcasts of the best Ukrainian media, including such National TV channels: Kyiv Live
TV, Suspilne TV, Kyiv TV, NTN TV, Island TV, ECO TV, as well as news sources:
Obozrevatel, Korrespondent, Tochka.net, Jetsetter.UA, Insider.UA, Ukrainian People
magazine.

• S. Derbak became the exclusive expert of the TV program on the national channel Kyiv
  Live.
• S. Derbak was invited to write an author’s column in one of the leading domestic
  media, Obozrevatel
• S. Derbak was invited as an Honorary Jury Member of the MCU Awards — an
  international modeling competition
• S. Derbak was awarded the National Prize «Woman of the III century»
  
  Main focus was on promotion on TV Channels and securing the interviews with top-Ukrainian TV hosts.
  
  Media:

Quoting by rating news agencies: Interfax, Gordon.UA, Ukrinform, Obozrevatel, Focus etc.