Primary work streams: PR strategy focusing on rebranding and employee branding, ongoing media consulting, internal communication enhancement.
Client profile:
Vasylenko & Partners is a leading full-service legal firm based in Dnipro, Ukraine, dedicated to providing comprehensive legal solutions to its clients. With a focus on professionalism, integrity, and client satisfaction, Vasylenko & Partners offers a wide range of legal services tailored to meet the diverse needs of businesses and individuals.
Scope of work:
Led the development of a comprehensive PR strategy centered on rebranding and employee branding initiatives for Vasylenko and Partners, a prominent legal advocacy firm based in Dnipro, Ukraine. Provided ongoing consulting on media targeting and engagement to enhance the firm’s visibility and reputation. Collaborated closely with the firm’s leadership to craft a compelling company story and brand narrative, emphasizing employee involvement and internal communication as key pillars of the strategy. The primary focus was on addressing the owner’s concerns regarding employee engagement and representation, aiming to strengthen both internal cohesion and external reputation within the legal market.
The collaboration was dedicated to:
• Crafting a strategic PR plan to facilitate rebranding and employee branding
• Providing continuous consulting support on media targeting and engagement strategies
• Developing a cohesive company story and brand narrative that aligns with internal and external objectives.
Strategy:
Formulated a multifaceted PR strategy that prioritized employee involvement and internal communication as essential components of Vasylenko and Partners’ rebranding efforts. Implemented targeted initiatives to engage employees and foster a sense of ownership and alignment with the firm’s values and objectives. Leveraged media channels to amplify the firm’s brand messaging and enhance its reputation both within the legal community and among clients and stakeholders.
Achievements:
Rebranding and Employee Branding:
Successfully executed rebranding initiatives that revitalized Vasylenko and Partners’ image and enhanced employee engagement and representation. Implemented internal communication strategies to ensure that employees understood and embodied the firm’s values and vision, resulting in improved client interactions and overall performance.
Media Consulting:
Provided ongoing consulting support on media targeting and engagement strategies, enabling Vasylenko and Partners to effectively navigate the media landscape and secure positive coverage. Collaborated with the firm to identify key media opportunities and develop compelling narratives that resonated with target audiences.
Company story and brand development:
Crafted a compelling company story and brand narrative that highlighted Vasylenko and Partners’ commitment to excellence and client satisfaction. The narrative emphasized the firm’s unique approach to legal advocacy and its dedication to serving the needs of its clients with integrity and professionalism.
Overall, the collaboration facilitated significant improvements in employee engagement, internal communication, and external reputation for Vasylenko and Partners, positioning the firm for sustained success and growth in the legal advocacy sector.